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Marketing for HVAC & Roofing

HVAC and roofing companies don’t need flashy trends—they need calls, leads, and booked jobs. That’s why we focus on practical, local marketing strategies that bring steady results. First, we learn how your business operates. Then, we create a marketing plan that aligns with your services, service areas, and seasonal demand. Whether you’re installing AC systems in Clovis or repairing roofs near Tower District, we position your brand to stand out in your market. As a result, your phone rings more—and your calendar fills up.

Let’s Work Together

Website Content That Converts

Your website should educate, convert, and reflect your professionalism. So, we write service pages, blog posts, and FAQs that answer customer questions and improve your search rankings. Before we write, we research HVAC and roofing terms your audience actually searches. Then, we format everything for mobile and voice search. Additionally, we add clear forms, click-to-call buttons, and trust signals. In the end, your site becomes a lead machine—built for homeowners in Fresno and Clovis.

Local SEO That Puts You on the Map

Most HVAC and roofing customers search online when they need help fast. That’s why we optimize your Google Business Profile, build city-specific landing pages, and improve your local rankings. For example, we write SEO-rich content for keywords like “AC repair Clovis” or “roof replacement Fresno.” Next, we add photos, reviews, and service hours that match Google’s algorithm. Eventually, you appear in more local searches—and attract better-quality leads from River Park to Old Town Clovis.

Smart Campaigns for Every Season

Your marketing should match the calendar. That’s why we build seasonal campaigns that align with peak demand—like AC tune-ups before summer or roof inspections before winter. First, we launch email blasts and ads around time-sensitive offers. Then, we design landing pages and call-to-action buttons that convert. Meanwhile, we track what works and make adjustments. As a result, you stay top-of-mind when local homeowners need fast, trusted help.

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Working With Us

Reputation & Review Management

People won’t call if they don’t trust you. That’s why we help you request, respond to, and promote 5-star reviews. First, we connect review tools to your CRM or scheduling platform. Next, we set up email or text prompts after completed jobs. Then, we highlight positive feedback across Google, Yelp, and your website. Eventually, your reputation works for you—building trust in neighborhoods from Fig Garden to Buchanan Estates.

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Years Of Experience
19
Projects
800
The Difference

Built on Experience, Proven by Results

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Quality Over Quantity

Every Project Crafted with Purpose and Precision.

1

Personalized Attention

We work closely with each client to deliver custom creative solutions that reflect their unique brand and voice.
2

Creative Strategy First

Every project starts with a custom strategy built around your goals, industry, and brand identity.
3

Full-Service Solutions

From video and photography to web design and SEO, we offer everything under one roof for consistent results.
4

Tailored for Your Industry

We specialize in content and marketing that speaks directly to your customers—whether you're a restaurant, contractor, or e-commerce shop.
5

High-Quality Visual Media

Our team produces stunning, professional videos and photos that elevate your brand’s image across platforms.
6

Long-Term Growth Focus

We don’t just create—we build systems to support long-term visibility, engagement, and business growth.

Frequently asked questions

Can you run local Google Ads for me?

Absolutely. We set up, monitor, and optimize Google Ads focused on service areas and urgent keywords.

Do you write our website content?

Yes. We create service pages, blogs, and FAQs optimized for local and mobile searches.

Will this help during slower seasons?

Yes. We plan ahead with off-season promos and content that keeps leads coming year-round.

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Testimonials

Joe OestreichMarilyn Hickey Ministries

Jen from Weaver Crafted is very creative and has a great eye for color, fonts, and the visual arts which is demonstrated in the video projects she completes. Steady producer with high quality, broad technical knowledge of current and upcoming trends, and excellent at research. Good at matching video b-roll footage to specific product spots, helping to communicate the product's features.

Sal QuinteroFresno County Board of Supervisors

Jen of Weaver Crafted is well regarded by myself and my staff due to the passion and dedication she shows for her work and the community. Ms. Pan has assisted the County Board of Supervisors, and is actively building relationships at all levels of the community. Her multi-media and business and skills demonstrate she would be a good fit and advocate for any organization she is associated with.

Katie ShobeIndependent Electrical Contractors Rocky Mountain

Jen is the most amazing photographer and videographer there is out there anywhere! I have never been able to find another videographer or photographer that can meet or beat the quality that she brings.

Scott WilkinsonDuncan Enterprises

Jen is very capable in her job and handles most assignments with relative ease. I have the utmost confidence that Jen can manage complex projects from start to finish.

Jessica LedezmaHappy Client

OMG Jen!!! We are so happy with the photos and I want to thank you for making special memories for us!!! I am hoping we can book you for February 1st !!

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